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We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.

Learn

Learn Your Home's Market Value

We’ll assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.

List

List Your Home

We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.

Shine

Make it Shine

It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.

Market

Market Your Home

A unique home needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.

Negotiate

Negotiate the Best Price

At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.

Finish

Seal the Deal

The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!

Notable Properties Sold

Pricing Your Property

List price is undoubtedly the first thing you want to talk about, and we get it. But the final decision on how to price your property will become clear after we’ve done the work to make it market-ready. During this process, we’ll consider all variables; location, features, and demand.

Comps Matter, but They Don’t Tell the Whole Story


Your property is unique, and we’ll work with you to set a price that:

  • Illustrates your property’s fair market value in relation to current conditions
  • Considers the best features of your property, as well as realistic drawbacks
  • Compares your property to others that have recently sold or have lingered on the market
  • Reflects a deeply analyzed price range that will attract the most qualified buyers

It’s essential to price your property correctly when it goes to market. Overpricing can pose significant challenges, especially if a correction is later required. More specifically, having to lower a price can send a negative signal to buyers, even if the property is everything they’re seeking. We’ll leverage our extensive local expertise to make sure we get it right the first time.

Strategic pricing is one of the most crucial elements of a successful sale. By taking both timing and value into consideration, I am able to strategically assess your home and price it for maximum impact. 

80%

THE PERCENTAGE OF BUYERS WHO PURCHASE THEIR HOME AT IT’S FAIR MARKET VALUE

7 Days

THE PERIOD OF TIME DURING WHICH YOUR HOME RECEIVE SPEAK ATTENTION ONCE IT’S BEEN LISTED

9%

THE AVERAGE PERCENTAGE BELOW MARKET VALUE THAT HOMES SELL FOR AFTER 24+ WEEKS ON THE MARKET

Buyer Stats

Throughout Oliver & RC’s career, they have both cumulatively sold over 75 properties in the Hollywood area totaling over $150M in Hollywood sales. From the Bird Streets all the way to Outpost Estates, Mount Olympus, Laurel Canyon, and other notable Hollywood neighborhoods, Oliver and RC know virtually everything you would need to know about selling homes in these areas all while having first-hand experience successfully selling homes in these areas. Although Oliver & RC have a specialization in selling contemporary style properties, they have sold virtually every type of home in the Hollywood Hills ranging from traditional, spanish, french chateau, mediterranean, and beyond with many of these sales being record breaking sales outcomes at their time

Sometimes all it takes to sell a property that has sat on the market for a while or has trouble selling is a simple cosmetic rehab or adjustment to the property. In some cases, these light cosmetic rehabs or adjustments can result in record breaking price outcomes. Since Oliver & RC have an extensive resume of developing multi-million dollar homes in the Hollywood Hills and beyond, they have developed highly sophisticated rehab crews that can help their clients best adjust their homes for top dollar sales outcome.

Through Hollywood Estate’s concierge partnership with Side, we can provide 0% interest money to sellers to best prepare their homes for the market with non-structural and cosmetic improvements. This allows sellers who are either strapped for cash or simply want to leverage free money to improve their homes for market to be able to do so which can result in a much better sales outcome then if they did not utilize the concierge service with Side. In order to qualify for the concierge service, Sellers must apply here and qualify through their guidelines. 

The vast majority of listing agents will request a 2.5%-3.5% listing side commission despite their performance on the sale price that they achieve for the listing. At Hollywood Estates, we commit to a performance based commission structure reflectant on recent sales comps and our opinion on where the value of the property is at. Through our performance based commission structure we set up a sliding scale of sale prices in which we will earn our commission percentage based on the price we put the property into escrow at. This incentivizes us to generate the maximum value on the sales price of our listings for our Sellers, while reassuring our Sellers that their bottom line is addressed by Hollywood Estates

No one likes being sold snake oil, dishonesty or being overpromised and under delivered. With Oliver & RC at Hollywood Estates you will always get full transparency and straight shooter responses to home valuations, recommendations to best prepare homes for market, listing adjustments & pivots, opinions on offers received, and much more. Our sole focus is to ensure that our clients get the best results and outcomes possible for the sale of their home and that we will work tirelessly, intelligently, and passionately to ensure that our sellers do.

Through Hollywood Estate’s partnership with SIDE, RC & Oliver are able to utilize cutting edge technology along with impeccable marketing & administrative support that allow them to specifically focus on what they do best: selling homes for top dollar. SIDE only partners with agents who do more than $30M in sales volume every year and that are influencers and market leaders in their respective areas of focus. By taking the behind the scenes minutia of operating a real estate brokerage, SIDE allows Oliver & RC at Hollywood Estates to throw all of their expertise, knowledge, and attention into ensuring that our sellers achieve the best results for their home sales and that their client needs are beyond satisfied.

Life doesn’t stop just because you’re selling a property, and rearranging your schedule to accommodate a stream of vendors working on getting your home market-ready is the last thing we want you to worry about. With your permission, we’ll gladly take on the role of coordinating projects, determining start and completion dates, overseeing work on-site, and ensuring tasks are performed to the highest standards. 

Due to our high volume of listings, we’re able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost-effective way. There is no markup or referral fee from any vendor that works with our team, and all savings are passed directly to you.

Our top-notch talented and highly qualified designers and stagers know how to make your property shine. As part of our initial consultation, we’ll provide a thoroughly researched plan for staging your home that will help buyers love it for all the right reasons. 

Strong visuals sell properties. We use professional, eye-catching listing photos convey value and compel discerning buyers to see the space for themselves. Our professional photographers will capture your home in a way that’ll make an excellent first impression and will drive interest and demand. Additionally, our advanced videography and 3D tours allow clients to explore your property’s floor plan and features by providing a truly immersive and interactive experience. 

Staging

The reality is, if your home doesn’t look amazing on a phone, buyers won’t show up. Today’s buyer searches for properties in real estate apps and on mobile sites, quickly scrolling through listings and watching for photos of properties that catch their eye. With that in mind, professional staging is a must that will help you get top dollar for your property. 

The Numbers Are Clear:

 
  • 53% of sellers’ agents say that staging a home decreases the amount of
    time a home spends on the market*
  • 83% of buyers’ agents say that staging makes it easier for buyers to
    ‘visualize’ the property as their future home* 

Staging truly is the first and most important step you can take to ensure your listing gets the attention it deserves. If the upfront cost seems steep, consider that well-staged properties earn back nearly twenty dollars for every one dollar invested

*National Association of REALTORS® 2019 Profile of Home Staging

Why Would I Want to Use Concierge?

What Are the Limitations and Terms of Concierge?


Concierge Can Only Be Used for Cosmetic, Non-structural Work on the House

Additional Terms

 
  • Seller must have a signed Listing Agreement with Hollywood Estates
  • Seller must have at least one invoice or quote for the work to be done
  • Seller must sign escrow instructions agreeing to pay back the loan at the close of escrow
  • Seller must sign contract documents from Side, Hollywood Estates’s venture-backed parent company, agreeing to pay the loan back even if the home does not sell

Photography

Amazing Photos Can Sell Your Property Before a Buyer Steps Foot in the Door. 


The decision to purchase a property is almost always based on a buyer’s emotional connection to the space. That’s why it’s paramount to have photos that will make an impact from the moment your listing is featured online. We utilize a team of artistic photographers who understand how lighting, composition, framing, and details converge to bring a space to life.

Every piece of marketing reflects our passionate attention to detail and maximizes exposure in ways that make the most significant impact on buyers. 

Your home’s property statements will be professionally designed and printed with exceptional attention to quality and detail that sets your listing apart from competitive properties. 

Ninety percent of potential buyers start their search online, both locally and abroad. Your home will be well-represented on every online outlet, including but not limited to Zillow and Realtor.com.

Comprehensive listing syndication is a simple and efficient way to authorize the distribution of listings to consumer-facing websites hosted by third parties. 

Busy open houses generate buzz and motivate action. Buyers move quickly and aggressively to secure the home everyone seems to want. Our track record of successful open houses often contributes to a higher number of viable offers and boosts our strong sales statistics. 

Digital / Online Marketing

Single Property Websites


As we customize a marketing strategy for your home, we’ll create a unique website with property details and photo galleries. In today’s fast-paced market, these sites are often unnecessary. However, if we agree a devoted website will build momentum and bring local and international attention to your home, we’ll create it and promote it on social media, to our network of potential buyers, and on marketing materials to generate site visitors. Our single property websites include professional photos, listing videos, 3D matterport scanning, digital floor plans, listing descriptions, and direct contact forms to our listing agents.

Your property listing will be syndicated on the most important real estate websites, including Zillow, Trulia, Realtor.com, and more. We’ll make sure no one misses seeing your home, no matter where they’re looking. In addition to our syndication network, your property listing will also be incorporated into our social media advertisements for people to click and explore

Social Media Marketing

As the marketing trends have been transitioning from print to digital, it is very important that listings have an effective social media marketing strategy in order to generate a successful top dollar sale.

By listing with us, you are working with a team that not only knows how to utilize social media effectively and has a robust following on these various platforms, but also have the capabilities to understand the analytics of how effective their marketing campaigns are on the various platform as well.

Influencer Marketing

Through our robust networks, we have developed relationships with various influencers that can help promote our listings through their various social media followings on Instagram, TikTok, Youtube, and other platforms.

When an influencer shouts out your listing, it can create incredible exposure to your listings in ways that are unique and different from general marketing channels and campaigns. Believe it or not, influencer marketing in today’s world can be just what your listing needs to get the right buyer in your door

Driving Traffic to Your Listing Through Hollywood Estates.com


We attract prospective buyers to HollywoodEstates.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.

We also develop buyer lists and agent contacts for Hollywood properties through our website that may express immediate interest in listings that we put on the market or that desire an off-market exclusive opportunity

Work With Hollywood Estates

Our agents are experienced with buying and selling properties in the Hollywood Hills and beyond. Consult with us today!

Discover What Your Home Is Worth

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