List price is undoubtedly the first thing you want to talk about, and we get it. But the final decision on how to price your property will become clear after we’ve done the work to make it market-ready. During this process, we’ll consider all variables; location, features, and demand.
Your property is unique, and we’ll work with you to set a price that:
It’s essential to price your property correctly when it goes to market. Overpricing can pose significant challenges, especially if a correction is later required. More specifically, having to lower a price can send a negative signal to buyers, even if the property is everything they’re seeking. We’ll leverage our extensive local expertise to make sure we get it right the first time.
Strategic pricing is one of the most crucial elements of a successful sale. By taking both timing and value into consideration, I am able to strategically assess your home and price it for maximum impact.
THE PERCENTAGE OF BUYERS WHO PURCHASE THEIR HOME AT IT’S FAIR MARKET VALUE
THE PERIOD OF TIME DURING WHICH YOUR HOME RECEIVE SPEAK ATTENTION ONCE IT’S BEEN LISTED
THE AVERAGE PERCENTAGE BELOW MARKET VALUE THAT HOMES SELL FOR AFTER 24+ WEEKS ON THE MARKET
Throughout Oliver & RC’s career, they have both cumulatively sold over 75 properties in the Hollywood area totaling over $150M in Hollywood sales. From the Bird Streets all the way to Outpost Estates, Mount Olympus, Laurel Canyon, and other notable Hollywood neighborhoods, Oliver and RC know virtually everything you would need to know about selling homes in these areas all while having first-hand experience successfully selling homes in these areas. Although Oliver & RC have a specialization in selling contemporary style properties, they have sold virtually every type of home in the Hollywood Hills ranging from traditional, spanish, french chateau, mediterranean, and beyond with many of these sales being record breaking sales outcomes at their time
Sometimes all it takes to sell a property that has sat on the market for a while or has trouble selling is a simple cosmetic rehab or adjustment to the property. In some cases, these light cosmetic rehabs or adjustments can result in record breaking price outcomes. Since Oliver & RC have an extensive resume of developing multi-million dollar homes in the Hollywood Hills and beyond, they have developed highly sophisticated rehab crews that can help their clients best adjust their homes for top dollar sales outcome.
Through Hollywood Estate’s concierge partnership with Side, we can provide 0% interest money to sellers to best prepare their homes for the market with non-structural and cosmetic improvements. This allows sellers who are either strapped for cash or simply want to leverage free money to improve their homes for market to be able to do so which can result in a much better sales outcome then if they did not utilize the concierge service with Side. In order to qualify for the concierge service, Sellers must apply here and qualify through their guidelines.
The vast majority of listing agents will request a 2.5%-3.5% listing side commission despite their performance on the sale price that they achieve for the listing. At Hollywood Estates, we commit to a performance based commission structure reflectant on recent sales comps and our opinion on where the value of the property is at. Through our performance based commission structure we set up a sliding scale of sale prices in which we will earn our commission percentage based on the price we put the property into escrow at. This incentivizes us to generate the maximum value on the sales price of our listings for our Sellers, while reassuring our Sellers that their bottom line is addressed by Hollywood Estates
No one likes being sold snake oil, dishonesty or being overpromised and under delivered. With Oliver & RC at Hollywood Estates you will always get full transparency and straight shooter responses to home valuations, recommendations to best prepare homes for market, listing adjustments & pivots, opinions on offers received, and much more. Our sole focus is to ensure that our clients get the best results and outcomes possible for the sale of their home and that we will work tirelessly, intelligently, and passionately to ensure that our sellers do.
Through Hollywood Estate’s partnership with SIDE, RC & Oliver are able to utilize cutting edge technology along with impeccable marketing & administrative support that allow them to specifically focus on what they do best: selling homes for top dollar. SIDE only partners with agents who do more than $30M in sales volume every year and that are influencers and market leaders in their respective areas of focus. By taking the behind the scenes minutia of operating a real estate brokerage, SIDE allows Oliver & RC at Hollywood Estates to throw all of their expertise, knowledge, and attention into ensuring that our sellers achieve the best results for their home sales and that their client needs are beyond satisfied.
Life doesn’t stop just because you’re selling a property, and rearranging your schedule to accommodate a stream of vendors working on getting your home market-ready is the last thing we want you to worry about. With your permission, we’ll gladly take on the role of coordinating projects, determining start and completion dates, overseeing work on-site, and ensuring tasks are performed to the highest standards.
Due to our high volume of listings, we’re able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost-effective way. There is no markup or referral fee from any vendor that works with our team, and all savings are passed directly to you.
Our top-notch talented and highly qualified designers and stagers know how to make your property shine. As part of our initial consultation, we’ll provide a thoroughly researched plan for staging your home that will help buyers love it for all the right reasons.
Strong visuals sell properties. We use professional, eye-catching listing photos convey value and compel discerning buyers to see the space for themselves. Our professional photographers will capture your home in a way that’ll make an excellent first impression and will drive interest and demand. Additionally, our advanced videography and 3D tours allow clients to explore your property’s floor plan and features by providing a truly immersive and interactive experience.
The reality is, if your home doesn’t look amazing on a phone, buyers won’t show up. Today’s buyer searches for properties in real estate apps and on mobile sites, quickly scrolling through listings and watching for photos of properties that catch their eye. With that in mind, professional staging is a must that will help you get top dollar for your property.
Staging truly is the first and most important step you can take to ensure your listing gets the attention it deserves. If the upfront cost seems steep, consider that well-staged properties earn back nearly twenty dollars for every one dollar invested
*National Association of REALTORS® 2019 Profile of Home Staging
trustees are tasked with maximizing the value of their asset but have no ability to spend money to make more money. Let CONCIERGE front the cost of the repairs and the estate benefits from the higher sale price
let CONCIERGE front the cost for home-improvement services instead of having ex-spouses fight over who has to front the money for the projects
make your home more presentable so it shows better and sells faster
is your money tied up in your home or retirement accounts? Let CONCIERGE front the cost of the projects and you
benefit from a higher sale price
take care of some of the clean-up so you can get more money for the house, without doing full renovations prior to putting it on the market
Concierge Can Only Be Used for Cosmetic, Non-structural Work on the House
The decision to purchase a property is almost always based on a buyer’s emotional connection to the space. That’s why it’s paramount to have photos that will make an impact from the moment your listing is featured online. We utilize a team of artistic photographers who understand how lighting, composition, framing, and details converge to bring a space to life.
Every piece of marketing reflects our passionate attention to detail and maximizes exposure in ways that make the most significant impact on buyers.
Your home’s property statements will be professionally designed and printed with exceptional attention to quality and detail that sets your listing apart from competitive properties.
Ninety percent of potential buyers start their search online, both locally and abroad. Your home will be well-represented on every online outlet, including but not limited to Zillow and Realtor.com.
Comprehensive listing syndication is a simple and efficient way to authorize the distribution of listings to consumer-facing websites hosted by third parties.
Busy open houses generate buzz and motivate action. Buyers move quickly and aggressively to secure the home everyone seems to want. Our track record of successful open houses often contributes to a higher number of viable offers and boosts our strong sales statistics.
Unique properties deserve marketing materials that stand out and let buyers know your home is unlike other, more ordinary offerings on the market. That’s why our brochures are professionally printed on high-quality paper. We know what features make buyers want to see more, and we design statements to highlight all the ways your home is exceptional. We also make sure we have enough on hand to display them at every open house and to mail them to neighbors, past clients, and potential buyers. We create brochures for high-end listings, postcards for mailing campaigns, and double-sided flyers that are passed out at private showings, open houses, and more. Our marketing materials are pristine, and at the end of a long day of touring properties we want buyers to remember yours as something special. The premium statements we hand to every person who walks through an open house will ensure that your home stands out from the competition.
As we customize a marketing strategy for your home, we’ll create a unique website with property details and photo galleries. In today’s fast-paced market, these sites are often unnecessary. However, if we agree a devoted website will build momentum and bring local and international attention to your home, we’ll create it and promote it on social media, to our network of potential buyers, and on marketing materials to generate site visitors. Our single property websites include professional photos, listing videos, 3D matterport scanning, digital floor plans, listing descriptions, and direct contact forms to our listing agents.
Your property listing will be syndicated on the most important real estate websites, including Zillow, Trulia, Realtor.com, and more. We’ll make sure no one misses seeing your home, no matter where they’re looking. In addition to our syndication network, your property listing will also be incorporated into our social media advertisements for people to click and explore
We have an extremely robust network of clients, business managers, CPA’s, attorneys, entertainment professionals, and sphere of influence that gets visability to your listing email campaigns. To take advantage of our prolific network, we’ll send an email alerting top agents in our area to your listing. Buyers’ agents jump to open these emails because they’re all trying to stay on top of inventory and get their eager clients into hot new properties ahead of the competition.
The email campaigns are all sent through a professionally designed MailChimp campaign for the listing that documents all parties that have inquired about our listings. The campaigns include professional photos, listing description & details, links to video, 3D matterport scanning, floor plans, and contact info for the listing agents.
As the marketing trends have been transitioning from print to digital, it is very important that listings have an effective social media marketing strategy in order to generate a successful top dollar sale.
By listing with us, you are working with a team that not only knows how to utilize social media effectively and has a robust following on these various platforms, but also have the capabilities to understand the analytics of how effective their marketing campaigns are on the various platform as well.
Through our robust networks, we have developed relationships with various influencers that can help promote our listings through their various social media followings on Instagram, TikTok, Youtube, and other platforms.
When an influencer shouts out your listing, it can create incredible exposure to your listings in ways that are unique and different from general marketing channels and campaigns. Believe it or not, influencer marketing in today’s world can be just what your listing needs to get the right buyer in your door
Generating Over 1.5M views on Youtube
Posted story reel and photo of listing, generated 200,000+ impressions two showings & celebrity client
Recorded podcast and posted photos on IG and LinkedIn generating 100,000+ impressions on our listings
We attract prospective buyers to HollywoodEstates.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
We also develop buyer lists and agent contacts for Hollywood properties through our website that may express immediate interest in listings that we put on the market or that desire an off-market exclusive opportunity