Hollywood Living
Selling a home in Los Angeles—especially in high-demand areas like the Hollywood Hills, West Hollywood, or Los Feliz—doesn’t have to come with a six-figure makeover. While luxury buyers expect polish, they’re also drawn to homes that feel loved, clean, and well-presented. The good news? You can make your home market-ready without draining your bank account.
At Hollywood Estates, we’ve helped clients achieve top-dollar sales by focusing on smart, strategic upgrades that deliver real impact. If you’re getting ready to sell and want to do it right—without overspending—here’s your step-by-step guide.
Before you lift a paintbrush or shop for throw pillows, take time to understand what luxury buyers value most in today’s market, a perspective crucial to navigating the high-end housing market trends. Buyers in Los Angeles are looking for properties that are clean, well-maintained, and move-in ready. They want to see potential, not necessarily perfection. That means small updates in the right areas can have a huge effect.
Ask yourself:
What first impression does the home make from the street?
Are the most important rooms—kitchen, living, primary bedroom—presentable and functional?
Are there any signs of deferred maintenance that need addressing?
By thinking like a buyer, you’ll know where to focus your energy for maximum return.
This is one of the most cost-effective ways to transform your home. A clutter-free space appears larger, brighter, and more valuable. It also helps potential buyers visualize themselves living there, which is key to generating emotional connection and offers.
Here’s what to tackle:
Remove personal items like family photos, kids’ artwork, and collections
Clean out closets, cabinets, and storage spaces to show off roominess
Clear surfaces of non-essentials—keep styling minimal
Deep clean floors, windows, appliances, and bathrooms
Pro tip: hire professional cleaners for a one-time deep clean before photos and showings. It’s worth every penny.
Nothing updates a home more affordably than a fresh coat of paint. Neutral, light tones like soft white, warm beige, and greige (gray-beige) are ideal, offering the transformative effect of paint colors designers suggest for increasing a home's value.
Focus on high-traffic areas and rooms with bold or outdated colors. Even painting just the baseboards and trim can give your home a crisp, refreshed feel.
Estimated cost: $200–$800 per room if DIY, or $2,000–$5,000 for full-home professional painting.
You don’t need to remodel your kitchen or install marble tile. Instead, focus on high-impact, low-cost improvements:
Kitchen: Replace dated cabinet hardware, install modern faucet fixtures, and add under-cabinet lighting. Swap out old appliances with gently used stainless steel models if necessary.
Bathrooms: Update faucets and shower heads, re-caulk tubs, and replace lighting or mirrors for a fresh hotel-style vibe.
Lighting: Swap yellow bulbs for daylight LEDs. Replace outdated fixtures with sleek, modern ones available online or at local design outlets.
These subtle changes elevate the look and feel of your home without major expense.
Buyers form opinions within seconds of arriving. Make sure your home’s exterior gives off a polished, inviting first impression.
Try these affordable upgrades:
Power wash the driveway, walkway, and patio
Touch up paint on the front door and trim
Add potted plants or flowers near the entrance
Replace dated house numbers or light fixtures
Reseed or mow the lawn and trim any overgrowth
Estimated cost: under $1,000 can go a long way with curb appeal.
Professional staging can cost thousands, but you can achieve a similar result by rethinking your current furniture and layout.
Tips for DIY staging:
Remove excess furniture to create open space
Use matching lamps or pillows to create symmetry
Center rugs and furniture to emphasize flow
Borrow décor pieces from other rooms to style key areas
Add a few neutral-toned throws and pillows to freshen up your palette
If budget allows, consider partial staging or virtual staging for key rooms like the living area and primary suite.
Walk through your home with fresh eyes and a notepad. Look for minor issues that may signal neglect to buyers:
Leaky faucets or running toilets
Squeaky doors or sticky drawers
Scuffed walls or baseboards
Burnt-out lightbulbs or flickering fixtures
Most of these fixes are inexpensive and DIY-friendly. By handling them in advance, you protect your home’s perceived value.
Once your home is clean, styled, and photo-ready, invest in professional real estate photography. iPhone shots won’t cut it—especially in the luxury market.
Professional photos:
Showcase your home’s lighting and layout
Highlight architectural features
Create visual flow and appeal for digital buyers
Many agents (like us) include photography as part of the listing package. If you’re selling independently, it’s worth hiring a photographer for $300–$800.
Buyers don’t just buy square footage—they buy stories. Make sure your listing copy helps them imagine the life they could live there.
Avoid generic copy. Instead, highlight:
Natural light and outdoor flow
Views or location advantages
Entertaining potential or work-from-home flexibility
Recent upgrades or special details
This storytelling approach helps your home stand out online—where 95% of buyers begin their search.
Not all agents are created equal. A seasoned, data-driven real estate professional can help you prioritize improvements that will actually increase your home’s value—versus ones that won’t make a difference.
At Hollywood Estates, we:
Provide custom pre-listing checklists
Recommend the best contractors and designers for quick, affordable upgrades
Build a pricing and launch strategy that matches your goals
Leverage luxury marketing tools to maximize your results including cost-effective real estate CRM email campaigns that keep buyers engaged throughout the sales journey
We believe that selling a home doesn’t have to break the bank—it just needs to be smart and intentional.
Preparing your home for the market is about creating the best version of what you already have. With a few weekend projects, some cleaning supplies, and the right guidance, you can elevate your property’s value and appeal—without overspending.
Looking for expert help? Let’s create a customized, budget-friendly plan to sell your home with style and strategy.
OLIVER THORNTON
CO-CEO AND R.E AGENT | HOLLYWOOD ESTATES
PARTNER | THORNTON DEVELOPMENT GROUP
310.704.1794
[email protected]
DRE# 01969227
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